| Topic | Plausible | EuroMetrics |
|---|---|---|
| Company | Plausible Insights OÜ, Estonia | Ioffe & Friends Associação Cultural, Portugal |
| Where the data is stored | Germany (Hetzner) | Paris, France (Hostinger data centre) |
| Cookies by default | None | None |
| Open source | Yes, AGPLv3 | Built on the open-source Umami engine (MIT) |
| Free plan | No free plan, 30-day trial | 1 website, 10,000 events a month |
| Cheapest paid plan | $9/month: 1 site, 10,000 pageviews | €9/month: 3 websites, 100,000 events |
| About 100,000 pageviews a month | $19/month (Starter) | €9/month |
| About 1 million pageviews a month | $69/month (Starter) | €29/month |
| Data retention on entry plans | 3 years | 6 months (free) to 36 months |
| Google Analytics import | Yes, GA4 (aggregated data) | Yes, GA4 history |
Competitor facts from their public pages, checked on September 27, 2026. Prices are list prices for monthly billing, before tax.
Where Plausible is the better choice
- Fully open source under AGPLv3, so you can self-host the same product.
- Three years of data retention on the entry plan.
- A mature, deliberately simple dashboard with a large community.
Where EuroMetrics is different
- A free plan for one website, and €29/month at around 1 million events versus $69/month.
- Uptime monitoring from three EU locations, an SEO checker and a speed test in the same account.
- A dedicated database per account from the Business plan up.
Which one to pick
Choose Plausible if open source and long default retention matter most. Choose EuroMetrics if you want a free starting point, lower cost as traffic grows, or analytics and site monitoring in one place.