How to set up privacy-friendly analytics and explain it to your visitors
The short answer: with EuroMetrics you can usually remove analytics from your cookie banner, but you should still describe it in your privacy policy. The script stores nothing in the browser, so there is nothing for a visitor to accept or refuse. What remains is transparency: people have a right to know that page views are measured, by whom, and where the data is kept.
Start with an inventory. Before you change your banner, list every script that runs on your pages. Analytics is often not the only tool that sets cookies; chat widgets, embedded videos, ad pixels and older tag managers do it too. Our free Cookie Scanner shows what a page sets today. If EuroMetrics replaces your previous analytics and nothing else on the list needs consent, the banner may no longer be needed. If other tools remain, keep the banner for them and move analytics out of the consent categories.
Next, update your privacy policy. Name EuroMetrics as the analytics provider, say that analytics data is stored in Paris, France, that no cookies are used, and that IP addresses serve only to estimate a visitor's country and are not kept. Link to our subprocessors page rather than copying the list, so your text stays accurate when a provider changes. We provide a policy template you can adapt, and on paid plans you can request a signed Data Processing Agreement to file with your records of processing.
A worked example: a dental clinic runs a booking form, an embedded map and Google Analytics behind a consent banner. Most visitors decline, so the reports show a fraction of real traffic. The clinic installs the roughly 5 KB EuroMetrics script, removes Google Analytics and imports its GA4 history so year-on-year comparisons still work. The map still sets cookies, so the banner stays, but analytics now counts every visit regardless of the banner choice. The clinic adds two sentences to its policy, stores the DPA, and keeps an export of its data as part of its own audit trail. Your data protection officer or legal adviser should confirm the final wording for your situation.