Where to start with EuroMetrics: a practical order for your first week
The quickest path to useful numbers is to install the tracker, confirm traffic arrives, and then add one layer at a time: sources, goals, reports. Trying to configure everything on day one usually produces dashboards nobody reads. This order suits most small and mid-sized sites, and you can begin on the free plan, which covers one website and 10,000 events a month.
Day one: add the script and open the real-time view. Visit your own site from a phone and check that the page appears. If you used Google Analytics before, import your GA4 history now so charts do not start from zero. Day two: look at traffic sources. Before you launch any new campaign, build its links with the Campaign URL Builder, because untagged links from newsletters and social posts tend to blend into direct traffic and cannot be separated afterwards.
Day three: define two or three goals that match how your site earns money or leads, such as a signup, a completed checkout or a contact form. Conversion rates by source and campaign only become meaningful once goals exist. Day four: connect Google Search Console so search queries and indexing problems sit next to your visitor data. Day five: schedule a weekly email report for yourself and anyone who needs the numbers but will not log in.
A worked example: a small online shop sends a monthly newsletter and posts on Instagram. It tags both with UTM parameters, sets a purchase goal, and after a month compares conversion rates by source. The newsletter sends fewer visitors but more of them buy, so the shop spends more time on email. Alongside this, run the free tools once to spot technical problems: the speed test for slow pages, the SEO checker's 70+ checks across 8 categories, and the Cookie Scanner. Set up uptime monitoring last, when you know which pages matter most.