What Is the URL Shortener?

EuroMetrics Links lets you create short, branded URLs with full click analytics built in. Every click on a short link is tracked, so you can see where clicks come from, what devices people use, and which countries generate the most engagement.

Creating a Short Link

Go to Links in the sidebar and click Create Link.

Fill in:

Destination URL: The full URL you want to shorten
Name: A friendly label for your reference
Custom slug (optional): Choose your own short path instead of a random one

Link Analytics

Click on any link to see its detailed analytics:

Total clicks: How many times the link was clicked
Click timeline: Chart showing clicks over time
Referrers: Where the clicks came from
Channels: Traffic source breakdown
Countries: Geographic distribution of clicks
Devices & Browsers: What technology clickers use

Use Cases

Social media posts: Track which platforms drive the most clicks
Email campaigns: See click-through rates per link
Print materials: Short links are easier to type from flyers and business cards
A/B testing: Create two links to the same page with different slugs, share them in different channels, and compare performance

Combine with QR Codes

Create a short link, then use the QR Code Generator to create a scannable code for it. This gives you both a memorable short URL for digital use and a scannable code for physical materials, both tracked through the same analytics.