Marketing
Marketing
How to Measure Your Brand's Visibility in AI Answers (and Why the Number Is What It Is)
A practical method to measure whether ChatGPT, Claude, Gemini, Perplexity and AI Overview name your brand: seven metrics, repeat runs, crawler checks, traffic.
Why Your Analytics Tool Should Talk to Google Search Console (And How to Make It Happen)
Google Search Console tells you how people find your site. Your analytics tells you what they do when they arrive. Here's why connecting the two changes everything, and how EuroMetrics brings them together in one EU-hosted dashboard.
How to Track Every Marketing Campaign with UTM Parameters
A practical guide to UTM tagging: what each parameter does, how to build campaign URLs correctly, and the most common mistakes that ruin marketing data.
Cut2.eu vs Bitly: Which URL Shortener Is Right for European Businesses?
A factual comparison of two URL shorteners — one EU-hosted, one US-based — covering pricing, privacy, analytics, and GDPR compliance.
How Short Links Save Money, Improve Tracking, and Simplify Marketing
Free URL shortener for SMS campaigns, QR codes, email marketing, and print materials, with click analytics and full GDPR compliance.
Stay in the loop
Get the latest on GDPR requirements, privacy-first analytics, and product updates.