Analytics
Analytics
How to Measure Your Brand's Visibility in AI Answers (and Why the Number Is What It Is)
A practical method to measure whether ChatGPT, Claude, Gemini, Perplexity and AI Overview name your brand: seven metrics, repeat runs, crawler checks, traffic.
Why Your Numbers Differ from Google Analytics
Different Numbers Are Normal When you compare EuroMetrics with Google Analytics, the numbers will rarely match exactly, and that is expected. Two analytics systems count differently. Here is why, and...
Comparing Time Periods
See What Changed The Compare report puts two date ranges side by side so you can see how your metrics moved: week over week, month over month, or against the...
Visitors and Sessions
Two Ways to Look at People EuroMetrics gives you two related views of the people on your site: Sessions (individual visits) and Visitors (people across visits). Together they let you...
Realtime Analytics
Watch visitors navigate your site in real time. Monitor live activity during campaign launches, content publishing, and events.
Breakdown and Pivot Reports
Slice data by any dimension with Breakdown reports, or cross-tabulate two dimensions with Pivot tables for deeper insights.
Audience Segments and Cohorts
Create reusable audience segments and cohort groups to slice your analytics by any dimension: device, country, behavior, and more.
Tracking Custom Events
Go beyond page views: track button clicks, form submissions, downloads, and any custom action with JavaScript or HTML attributes.
Understanding Your Analytics Dashboard
A complete walkthrough of the EuroMetrics analytics dashboard: metrics, charts, panels, filters, date ranges, world map, and sidebar navigation explained.
Why Your Analytics Tool Should Talk to Google Search Console (And How to Make It Happen)
Google Search Console tells you how people find your site. Your analytics tells you what they do when they arrive. Here's why connecting the two changes everything, and how EuroMetrics brings them together in one EU-hosted dashboard.
How to Track Every Marketing Campaign with UTM Parameters
A practical guide to UTM tagging: what each parameter does, how to build campaign URLs correctly, and the most common mistakes that ruin marketing data.
How Short Links Save Money, Improve Tracking, and Simplify Marketing
Free URL shortener for SMS campaigns, QR codes, email marketing, and print materials, with click analytics and full GDPR compliance.
Migrating from Google Analytics to EuroMetrics: A Step-by-Step Guide
A practical guide to migrating your website analytics from Google Analytics to EuroMetrics, with minimal disruption and maximum data continuity.
Cookie-Free Analytics: How It Works
Learn how modern cookie-free analytics solutions track website performance without compromising user privacy or requiring consent banners.
Why European Businesses Are Ditching Google Analytics
European businesses are rapidly moving away from Google Analytics. Here’s why GDPR compliance and data sovereignty are driving this shift.
Stay in the loop
Get the latest on GDPR requirements, privacy-first analytics, and product updates.